creative communication
Are you confident your store windows are consistent with your Brand Identity?
Do you have the right skills, experience and people to obtain your objectives?
Do you invest in your people and motivate them to make the difference?
Photoshooting for McArthurGlen Designer Outlets

theorangequeen has developed the official Corporate Visual Merchandising Guidelines for McArthurGlen Designer Outlets in Europe.

From the creative concept, layout, copywriting to the actual shooting, held in Serravalle, Neumünster and Roermond,  this new tool will be supporting the more than 800 Fashion Brands in MAG's Retail portfolio across Europe.

By setting guidelines for Store Windows, the centres will gain consistency and increase their customer traffic flow in the centres.

The Brands will enhance their product diversity matching their own company guidelines to the corporate MAG guidelines and will attract more customers, incrementing their store traffic flow and UPT by showing amazing windows that sell.