creative communication
Are you confident your store windows are consistent with your Brand Identity?
Do you have the right skills, experience and people to obtain your objectives?
Do you invest in your people and motivate them to make the difference?
The strength of the K.I.S.S. principle


One of the key elements I like to emphasize in Visual Merchandising Training sessions is the K.I.S.S. principle which tells you to use only those elements, props or products for display that fit into your window theme. Across all brands, categories or themes this principle of back to basics can be applied and has a huge success rate if you respect your Brand Identity and Values, merchandise with a story and consistency.

Luxury in its simplicity. Back to Basics in merchandising. A winning combination.